“Music has always been integral to daily life in Asheville and the Appalachian Blue Ridge region.

“***Asheville, NC, Is the New Must-Visit Music City.”
Asheville & Western North Carolina: The Deep Roots and Lasting Impact of a Musical Mecca Few places in America possess the rich musical history and vibrant cultural blend of Asheville and Western North Carolina. For centuries, these Blue Ridge Mountains have echoed with songs born from a unique mix of traditions—Scottish, English, German, Welsh, Cherokee, African American, and more—all weaving their melodies into the soundtrack of the region and, ultimately, of the nation itself. The Birthplace of American Sound Out of this melting pot developed the distinctive sound of Appalachian music: soulful ballads, driving banjo rhythms, and lively fiddle tunes that laid the foundation for bluegrass, old-time, and early country. These sounds not only captured mountain life, but also seeded genres like folk, Americana, rock, and even jazz as musicians from the region made their mark on American music and inspired countless artists across the globe. The Power of Radio
Asheville didn’t just create music—it broadcast it to the world. With landmark 100-foot antennas atop the Flat Iron building, WWNC was the highest radio station on the East Coast, sharing the vibrant sounds of Western North Carolina’s music far and wide, sometimes reaching as far as Australia! At its peak, WWNC rivaled the nation’s most popular stations—at times drawing up to 50 percent of the listening audience and serving as a beacon for new genres and legendary performers. Legacy and Live Tradition Musicians like Jimmie Rodgers—the “Father of Country Music”—found both their sound and their audience here, supported by the region’s intensely creative culture and innovative broadcasters. Today, Asheville’s historic clubs, festivals, and jam sessions keep the traditional music alive, while inspiring new waves of songwriters and bands who blend roots with rock, jazz, and folk, continuing a tradition of reinvention and openness that defines the region’s creative spirit. Visit, Listen, Be Inspired For visitors and music lovers, Asheville offers not just a chance to witness history, but to step into a living tradition. Whether you stroll the bustling downtown venues, scan the airwaves for old-time mountain tunes, or catch a live performance on a sunlit porch, you’re hearing more than music—you’re experiencing the creative soul of a region that has shaped, and continues to shape, the sound of America. Discover the echoes. Listen live. Take Asheville’s music home—and become part of the story.
*** In March 2019, Rolling Stone wrote, “Asheville, NC, Is the New Must-Visit Music City.”
















